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Zaobao.com lunches lifestyle channel Z-Style

Zaobao.com has launched a new and unique lifestyle channel called Z-Style with the intention of providing the discerning fashionistas of Singapore and other Southeast Asian countries the right sort of details on the best style trends and fashion wear. The launch event held at The Portman Ritz-Carlton in Singapore witnessed the who’s who of the fashion industry turn up to add to the glamour quotient. The fresh fashion channel was introduced by the editor of Zaobao.com, Dr. Zhou Zhao Cheng, and a presentation followed which helped introduce the vision and mission of the new channel to the attending guests.

You can expect to receive the most updated and unique news concerning the luxury industry and the fashion world on Z-Style. Subscribers to the channel will receive exclusive profile stories and features about the upmarket fashion industry. The Zaobao.com website has also entered into a partnership with the lifestyle interactive media, Touchic, based in China, in order to produce amazing yet exciting new content that focuses on the luxury lifestyle. The digital media company Touchic will provide the latest fashion channel Z-Style with an innovative online shopping experience for the benefit of the high-end and fashionable users through the use of various mobile platforms.

The primary sections that Z-Style will focus on at the beginning include beauty and style, fine wines and food, jewellery and watches, technology and travel, cars and interior designs. You will be able to access the channel from your iOS devices, such as the iPad as well as other prominent mobile platforms from the early half of the year 2015.

The launch of the Z-Style fashion channel will enable the readers of Zaobao.com who are present in Singapore and other countries outside of China to get an inside look into the present trends in the lifestyle industry in Southeast Asia along with the ongoing consumer habits of the users in China. Zaobao.com is internationally reputed and recognized for being an authentic fashion news portal and it attracts lots of distinguished readers in China. The company decided to launch Z-Style channel since they were able to understand the need of rising middle-class consumers for high-end premium lifestyle and fashion labels.

Z-Style happens to be the strategic expansion for Zaobao.com which will allow them to offer timely products for different audiences, permitting Zaobao.com to turn into an indispensable partner in the lives of the readers. Z-Style will help Zaobao.com extend their fashion and lifestyle sense in the overseas market.
 

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